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15/03 Amiya Kumar Samal
Head - TA at TMRW

Views:62 Applications:27 Rec. Actions:Recruiter Actions:4

Copywriter (3-4 yrs)

Bangalore Job Code: 317169

- TMRW is looking for an expert copywriter to take responsibility for ensuring all our customer-facing copy is optimized to boost brand awareness and engage customers to help move them along the sales process. As a member of our marketing team, you'll be tasked with crafting engaging and informative product descriptions, website copy, blog posts, articles, and other SEO content as required. As well as writing, you will be required to undertake other tasks such as research and testing to ensure your copy is factual and performs the best it can. One of the top attributes we are looking for in a copywriter is having a great eye for detail. The best way to get our attention is to share a portfolio of your best writing so we can see your writing style for ourselves.

Responsibilities :

- Write all customer-facing copy and some internal copy, ranging from product descriptions to well-researched blog posts

- Craft persuasive product descriptions that accentuate key features and benefits, fostering sales and conversions

- Write high-quality, SEO-enabled blogs/Footer content to attract organic traffic, positioning the brand as a thought leader in the fashion industry , Research and implement keywords into your content to boost our SEO across market places and website

- Create informative and captivating website footer content that reinforces brand identity and delivers valuable information to visitors

- Write compelling copy that helps to sell our products and build brand awareness Write and format copy in alignment with our content management system (CMS) Edit and proofread your copy to ensure there are no errors

- Submit copy and then make changes as directed by editors and other team members

- Work alongside the design team to create visuals to enhance your copy if needed Help come up with new content ideas to improve and Demonstrate strong research and analytical skills

- Ensure your copy aligns with other editorial and brand style guidelines

- Optimize existing copy on a brand's website (page titles, Meta descriptions, h1s, alts, anchor text, etc.).

- Stay updated on fashion trends and industry news and research products and industry topics.

- Conduct keyword research to identify the right keywords and phrases to use in your copy and Analyse search results to understand how your content is ranking and identify areas for improvement.

- Possess excellent written and verbal communication skills

- Work independently and collaboratively within a team

Requirements :

- Bachelor's degree in a related field such as communications, marketing, English, literature, or journalism. Alternatively, you can still apply if you have 3+ years of copywriting experience

- Proven copywriting experience (freelance, in-house, or agency)

- A portfolio of published content/copy (ideally across different industries and content types)

- Proficient in Microsoft Word and Google Docs

- Excellent written communication skills (show us in the cover letter!)

- Knowledge of content management systems (CMS) such as WordPress (desired) - Some knowledge of fashion and fashion terminologies

- 3-4 years of experience in copywriting or content marketing

- Proven track record of developing engaging and effective content across various platforms

- The ability to multi-task

- A track record of meeting deadlines and working under strict timelines Good interpersonal and communication skills

- Ability to work independently and collaboratively within a team

Skills needed :

- Word & Google Docs (Excellent knowledge)

- G-Suite knowledge - Sheets, Slides, Docs, etc. (Basic to mid-level knowledge) Excel,

- PowerPoint (Mid to excellent knowledge)WordPress

Bonus Qualifications :

- Experience with content management systems tools (CMS)

- Knowledge of graphic design software and content-to-creative translation

- Familiarity with AI tools for copy, content, and creative

- Basic knowledge of creative tools like Canva, Photoshop, etc.

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