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23/05 Blessy Fernandes
Talent Acquisition at Qrata

Views:25 Applications:12 Rec. Actions:Recruiter Actions:0

Copywriter (2-4 yrs)

Chennai Job Code: 327052

Job Description:

We are looking for a talented Copywriter specializing in short form content to join our team. As a Copywriter, you will be responsible for creating engaging and compelling copy for various digital platforms, including social media, email campaigns, website content, and digital ads. Your creativity and ability to craft concise, impactful messages will be crucial in driving brand awareness and customer engagement.

Responsibilities :

1. Develop creative and compelling copy for short form content across multiple digital channels.

2. Collaborate with the marketing team to create content strategies aligned with brand objectives.

3. Write clear, concise, and engaging copy that resonates with the target audience.

4. Optimize content for SEO and ensure it adheres to brand voice and style guidelines.

5. Stay updated with industry trends and best practices in copywriting and digital marketing.

6. Conduct research to understand market trends, customer preferences, and competitor strategies.

7. Work closely with designers and other team members to ensure seamless integration of copy and visuals.

8. Review and edit content to ensure accuracy, consistency, and adherence to brand standards.

9. Participate in brainstorming sessions and contribute creative ideas for content campaigns.

10. Monitor and analyze performance metrics to measure the

effectiveness of content initiatives.

Requirements :

1. Proven 2-5 years experience as a Copywriter with a focus on short form content.

2. Strong portfolio showcasing your writing skills and creative projects.

3. Excellent command of English grammar, punctuation, and style.

4. Ability to adapt writing style to different platforms and target audiences.

5. Familiarity with SEO best practices and content optimization techniques.

6. Creative thinker with a passion for storytelling and brand storytelling.

7. Detail-oriented with strong editing and proofreading skills.

8. Ability to work independently and collaboratively in a fast-paced environment.

9. Knowledge of digital marketing tools and platforms is a plus.

10. Bachelor's degree in English, Journalism, Marketing, or related field is preferred.

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