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04/06 Radhika Goel
Manager - People and Culture at Expand My Business

Views:46 Applications:16 Rec. Actions:Recruiter Actions:12

Copywriter (0-5 yrs)

Gurgaon/Gurugram/Delhi NCR Job Code: 328901

Who Are We :

Expand My Business (EMB) is Asia's largest B2B managed marketplace for digital services, serving clients globally across three core categories : IT Development, Marketing, and Resource Augmentation.

We are backed by top global investors including Alphawave Global, DST Global, Chiratae, and Tanglin and we raised $17Mn as part of series A.

We are the one-stop solution for businesses aiming to transform and expand digitally. Our platform is designed to facilitate service discovery, assist end users in making informed decisions, and bridge the gap between project execution and timely delivery. EMB provides a reliable safety net for businesses struggling to find trustworthy agencies.

Job Overview :

Are you a master of the written word, capable of crafting captivating content that leaves readers spellbound? If so, we want you on our team! We're seeking a talented copywriter to join our dynamic crew and help us weave marketing magic.

You have a deep passion of writing word, and the versatility to express yourself in dynamic ways. You excel at producing original copy and adapting translated content to fit brand guidelines, ensuring consistency in our tone of voice. With your organizational prowess and attention to detail, you can manage multiple copy workstreams simultaneously. Your strong commercial focus, coupled with an insight- and data-driven approach, empowers you to drive impactful results and consistently achieve goals.

Responsibilities :

1. Content Creation:

- Develop engaging content for social media platforms, and research materials.

- Write compelling and concise copy for advertisements, brochures, and marketing materials.

2. Email Campaigns :

- Create persuasive and targeted email campaigns to enhance customer engagement and retention.

- Optimize email content to maximize open and click-through rates.

3. Video Scripts :

- Craft engaging and informative video scripts for promotional, educational, and instructional videos. and engage with followers to foster a strong online community.

Content Calendar :

- Assist in planning and scheduling social media posts, ensuring timely delivery and consistency.

4. Trend Analysis :

- Stay up-to-date with the latest social media trends, tools, and best practices, and apply this knowledge to improve content and engagement.

5. Research :

- Conduct research to understand the target audience and competitive landscape, ensuring content is relevant and effective.

Who Are You :

- Exceptional writing and editing skills with a strong command of the English language.

- Strong research skills and the ability to distill complex information into clear, engaging content.

- Creative thinker with the ability to generate innovative ideas.

- Demonstrated ability to write creative and engaging content pieces that resonate with the target audience.

- Strong organizational skills and attention to detail.

Preferred Professional Experience :

- Bachelor's degree in Marketing, Communications, Journalism, or a related field.

- Flexible with varying levels of experience who meet our criteria and demonstrate exceptional abilities.

- Experience working in a creative agency is a plus.

What You Can Expect :

- A dynamic and collaborative work culture with great ownership opportunities.

- A robust ecosystem with cross-industry work. Possibilities

- An environment driven by the "doer" mindset and high performance.

- Working with some of the most innovative and successful individuals across sectors.

- Interacting and working closely with a diverse and experienced leadership team.

- Collaborating with global entities to offer time and cost-efficient solutions.

Life At Expand My Business :

We constantly enforce a positive work environment that encourages you to go one step further than what you are. At EMB, we look at the bigger picture and find the best possible solution to any challenge while at the same time focusing on the finest of details to take this rocketship upwards and onwards!

When you join EMB, you become a part of a multidisciplinary workforce that is enthusiastic about problem-solving via technology, strategy, design, and industry-wise expertise. We are a group of collaborative and passionate individuals committed to empowering companies all around the globe.

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