- Flexible working options

- Great work culture

Our Client is a toys make learning fun as the creators of tomorrow create their toys from scratch. Our made-in-India toys help the lil' ones grasp the fundamentals of science as they build, break, experiment, tinker, and learn through play.

The Job :

Responsibilities :

- Write landing page copies for product pages, collection pages and homepage to drive up conversion rate.

- Work with content creators (graphic designers, writers, and social media managers) on the team to manage the brand's editorial calendar.

- Blog on an ongoing basis in correspondence to marketing campaigns to attract site visitors through search, social, and email.

- Collaborate with the retention team to manage email campaigns, flows and newsletters to engage and drive sales from existing users.

- Work closely with content, marketing, and design teams to brainstorm ideas, create concepts, and develop messaging.

- Assist the Product development team in writing Instruction manuals.

- Stay up-to-date with digital content and design trends, and competitors in the health and finance industry as well as the editorial sphere.

- Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.

- Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action.

Ideal Candidate :

Requirements:

- This role requires creativity, attention to detail, accountability, project management and teamwork.

- A bachelor's/ master's degree in English literature or communication studies.

- Those with an experience in digital agencies/ D2C brands in brand solutions or copywriting roles will be preferred.

- Should have an understanding of copy requirements across different media - both long and short formats across offline and online channels.

- Exceptional copywriting skills.

- Great research skills with an eye for detail.

- Excellent organizational skills and multitasking ability with strong attention to detail.

- Working knowledge of SEO, Email copywriting, landing page conversion rate optimization.

- Experience with project management and marketing platforms will be preferred.

- Having an undying love for pop culture, literature and digital content is an added bonus.

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