DESCRIPTION

TMRW House of Brands (ABFRL) aims to build best-in-class and thumb-stopping fashion content on social media across all our brands in order to help drive their success and ensure that customer engagement and brand positioning are on the same page. Our aim is not just to grow our followers but also to drive viral content and enable commerce through our brands' social media channels.

Basic qualifications :

- Minimum 4 years experience at a fast-paced advertisement agency

- Should be an 'idea' person with experience handling clients; can rally creative and digital teams around the central idea and concept

- Excellent at formulating and presenting ideas for marketing and brand communications

- Participate in and lead brainstorming sessions . Ideate, write and execute original and iconic creative concepts in response to brand managers' briefs, objectives, or goals

- Passionate about new-age creative formats and creating brand campaigns - including social media reels, shorts, and digital ad films.

- Can write and tailor the content and copy according to their purpose - whether they are intended to sell, engage, or inform

- Ability to deliver omnichannel copywriting, including presentations, manifestos, scripts, everything digital, webpages, blogs, social media, slogans, and news releases. Understand the nativity requirements of different channels

- Lives from brief to brief - hungry to break one down and come out with ideas for hero/ hub/ hygiene content

- Goes beyond writing to ensure flawless execution - works with creative and shoot teams to ensure that the visual elements and forms complement the words

- Understand the target audience for each brand - you're not just writing for the brand, you're writing for their community, so you'll need to know what interests them

- Identifies key messages - understand the main thing that you want the audience to feel and do and how to communicate this powerfully

- High bar on quality - the ability to edit own and others' writing. Grammar obsessed!

Values research over everything else - interested in learning about fashion and style and the latest trends

- Identifies fresh and interesting angles for written pieces

- Works collaboratively with the marketing team and brand managers to review the impact of work

Works on business pitches and PPTs to present new ideas and projects

A Day in the Life

70% of the day creating, researching and conceptualizing new content across all brands

30% of the day in ideation meetings, working on collaborative projects, and joint ideation sessions tied to driving P0 metrics to meet organizational goals

You should be -

Competitive - Keep a keen eye on the competition and wider industry, always staying one step ahead.

Accountable - ready to take on responsibility for managing projects from concept to execution.

Communicative - proactively provide project status updates, and work transparently with the wider team.

Energetic - have a sense of humor and high-frequency personality.

Persuasive - both internally and externally, with the ability to present ideas with credibility, sound reasoning, and emotion.

Creative - across everything from reacting to new briefs to how they respond to challenges.

Flexible - understands the fast-paced nature of the fashion landscape, and is comfortable pivoting when priorities and trends change.

Qualifications

- Agency background

- Portfolio of past work and writing samples with metrics on performance

- BA in English Literature with a postgraduate degree in advertising or mass media communications