Founder at Benchire
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Copy Writer - IT Software (2-5 yrs)
Responsibilities:
- Develop Creative Content for User Acquisition and User Engagement: App
- Notifications, Video Scripts (App Training, Marketing), Ad Copies
- Ensure Quality Content across Digital Platforms (Social Media, Website)
- Understand our Target User Groups, Market Positioning very well to create content and support for Growth initiatives
- Create and follow an editorial calendar and collaborate with other members of the marketing team to ensure timely delivery of materials
- Ensure strict adherence to the style guides, tone, and voice of the company
Requirements :
- A Bachelor's degree in Marketing, Mass Communication, or a relevant field
- Experience 1 to 4 years in copywriting or in a similar role
- Prior experience in tech brands/ Startups
- Strong creative thinking skills and ability to think conceptually
- Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
- Experience with writing short-form copy for web/app and working on Social Media platforms
- Ability to understand marketing positioning, Target Group and describe product value and features in an impactful way
