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11/09 Swatee Paithankar
Founder at Benchire

Views:278 Applications:153 Rec. Actions:Recruiter Actions:23

Copy Writer - IT Software (2-5 yrs)

Delhi NCR/Gurgaon/Gurugram Job Code: 291313


- Develop Creative Content for User Acquisition and User Engagement: App

- Notifications, Video Scripts (App Training, Marketing), Ad Copies

- Ensure Quality Content across Digital Platforms (Social Media, Website)

- Understand our Target User Groups, Market Positioning very well to create content and support for Growth initiatives

- Create and follow an editorial calendar and collaborate with other members of the marketing team to ensure timely delivery of materials

- Ensure strict adherence to the style guides, tone, and voice of the company

Requirements :

- A Bachelor's degree in Marketing, Mass Communication, or a relevant field

- Experience 1 to 4 years in copywriting or in a similar role

- Prior experience in tech brands/ Startups

- Strong creative thinking skills and ability to think conceptually

- Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar

- Experience with writing short-form copy for web/app and working on Social Media platforms

- Ability to understand marketing positioning, Target Group and describe product value and features in an impactful way

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