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07/04 Mohan
HR at Rakshan

Views:194 Applications:117 Rec. Actions:Recruiter Actions:25

Copy Writer - Advertising Firm (2-5 yrs)

Bangalore Job Code: 154410

Summary :

Reporting to the Brand Manager, the Copywriter will be responsible for writing compelling, unique and results-driven content for all marketing initiatives.

Experience : 2-5 years professional writing and editing experience required. Marketing and content writing experience preferred. Creative writing experience.

Skills :

- Proficient use of Microsoft Office programs, including Word, Excel, and PowerPoint

- Excellent interpersonal, written, and verbal communication skills

- Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment

- Solid analytical skills, with strong problem-solving abilities and creative resolution skills

- Self-motivated with the ability to meet and exceed position requirements under minimal direction and supervision

- Ability to operate professionally and effectively as an individual contributor and member of a team

- Strong understanding of leading social media platforms and how to write for different channels

- Industry experience and Advertising/Marketing agency experience a plus.

Responsibilities :

- Lead creation of content to include presentations, social media posts, emails, website, white papers, case studies and more that furthers our unique brand voice, creates a compelling customer experience an ultimately drives leads further through the customer journey

- Partner with designers, marketing stakeholders, technical sales, product management, R&D and others to create relevant and timely content

- Own the voice of the brand and lead efforts to ensure messaging is integrated, consistent, and resonates with our core customer across all channels

- Utilize marketing briefs, data, and insights to craft on-target messaging that drives sales

- Spearhead collaboration between advertising, brand, and product marketing teams to develop messaging platforms and creative concepts for key time frames

- Manage and facilitate relationships with agency partners to ensure consistency of communication and quality of creative work

- Utilize multiple styles, formats, and for a variety of subject matter

- Proofread content for accuracy and messaging consistency.

- Collaborate with graphic and/or web designers to create concepts (sometimes multiple ideas per project) and present the ideas to senior leadership and cross-functional teams for approval; ability to persuade and sell ideas while listening and collaborating with leadership to produce the best creative work possible within the project guard rails.

- Concepts and executes marketing messages that persuasively deliver the intended business strategy, creative brief and campaign request

- Ability to write for all types of advertising/marketing projects such as: print, event materials, flyers, email campaigns, banner ads, corporate websites, direct response landing pages, articles, audio and video scripts, sales materials, blog posts, social media, posters and other collateral, etc.

- Conduct internal or external research or interviews in order to write copy that is strategically sound (and compliant) and must be able to work effectively in a cross-functional, cross-divisional environment to solve problems creatively

- Execute all feedback, proofing corrections following each review stage and sign off on projects prior to release

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