Role : Influencer Marketing Manager

About Convosight :

- Convosight is a Brand Marketing platform for large consumer companies. We enable brands to tap into both organic and authentic engagement of online communities to drive advocacy and consideration through Community Marketing and Consumer Insights. With over 3bn+ people in communities and 75MM+ Creators, online communities are where people come together to discuss their interests, pain points, hobbies, etc. and these discussions typically lead to product and brand discovery. Given brands don't have access, Convosight has worked with 120+ large consumer brands in India.

- Creating a new channel of Brand Marketing for Enterprises and Creating a sustainable income model for Community Creators, Convosight is the world's first Community Marketing platform with access to 100k+ Communities with over 950MM+ members.

Location : Gurgaon & Mumbai

Experience : 2+ Years ( with Influencer marketing agency)

Job Summary :

- As an Influencer Marketing Manager, you will be responsible for developing, reviewing and executing influencer marketing strategies to enhance brand awareness, engagement, and drive conversions. You will collaborate with influencers, content creators, and cross-functional teams to create impactful campaigns that resonate with our target audience.( Instagram & Youtube)

Strategy Development :

- Develop and implement comprehensive influencer marketing strategies aligned with overall marketing objectives.

- Identify and segment target audiences to tailor influencer campaigns effectively.

Influencer Collaboration :

- Identify and build relationships with influencers and content creators relevant to our brand and industry.

- Negotiate and manage contracts, ensuring terms align with campaign goals and budget.

Campaign Planning and Execution :

- Plan and execute end-to-end influencer marketing campaigns, including content creation, distribution, and performance analysis.

- Collaborate with influencers on creative concepts and ensure alignment with brand messaging.

Content Management :

- Oversee the creation and optimization of compelling content for influencer campaigns.

- Ensure content adheres to brand guidelines and resonates with the target audience.

Performance Analytics :

- Monitor and analyze the performance of influencer campaigns, providing insights and recommendations for optimization.

- Track key metrics, such as reach, engagement, and conversion rates.

Budget Management :

- Manage the influencer marketing budget effectively, optimizing spend for maximum ROI.

- Negotiate competitive rates with influencers while maintaining campaign quality.

Cross-functional Collaboration :

- Collaborate with the broader marketing team, product managers, and sales teams to integrate influencer marketing into overall campaigns.

- Ensure consistency in messaging across all marketing channels.

Qualifications :

- Bachelor's degree in Marketing, Communications, or a related field.

- Proven experience as an Influencer Marketing Manager or similar role.

- In-depth understanding of influencer marketing trends, platforms, and best practices.

- Strong negotiation and relationship-building skills.

- Excellent communication and creative thinking abilities.

- Analytical mindset with the ability to interpret performance data.

What we value :

- Someone who is independent, self-motivated, and can stay efficient and productive without someone looking over your shoulder all day long - Someone who is a voracious learner

- Actively seeking to learn and view feedback as a beautiful gift - Loves tackling ambiguous problems and shaping them into clear goals

The perks :

- Ethical work culture. We believe in an open, intellectually honest culture where everyone contributes and does their life's best work

- Learn new things, solve new problems, and be part of an innovative tech start-up that's disrupting middle-of-the-funnel brand marketing

- We foster a culture that values first-principle thinking and encourages constructive feedback, engagement, inclusion, and diversity at all levels

- If you value autonomy, believe in getting things done, are passionate, can turn ideas into reality, and enjoy working at an early-stage SaaS company, with minimal supervision - come join us!