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21/03 Kavita Kharayat
HR Head at Contify

Views:490 Applications:117 Rec. Actions:Recruiter Actions:0

Contify - Digital Marketing Specialist (0-2 yrs)

Delhi Job Code: 30717

We are looking for a Digital Marketing Specialist to develop, implement, track & optimize our top-of-the-funnel marketing efforts across all digital channels.

Experience : 3-6 years, preferably with a B2B SaaS company or technology / IT services company

ROLE SUMMARY :

- Position : Digital Marketing Specialist

- Function/Team : Market Intelligence Team

- Location : Delhi

- Reporting to : Manager/Senior Manager

- Working Hours : 9 Hours per day with 5 days a week. Should be flexible to work in start-up environment

- Travel : No

- Expected onboard time (After roll-out of offer) : 15-30 days

ABOUT THE ROLE :

RESPONSIBILITIES :

- Complete responsibility of top-of-the-funnel marketing

- SEO Strategy : Help execute our organic search strategy to rank for a host of relevant key-terms through a combination of whitehat on-page and off-page SEO tactics. This will require an in-depth knowledge of the SEO lifecycle including keyword research & SEO opportunity analysis, content strategy, link-building, the use of analytics tools to track rank and user engagement metrics

- SEM Strategy : Research and implement PPC campaigns through Adwords, retargeting, and social media marketing

- Email marketing : Design and run successful inbound and outbound email campaigns with the sole objective of nurturing the database and generating free-trials

- List building : Responsible for list building to maintain a healthy pipeline of leads from outbound email marketing

- Content marketing : Build and execute our content targeting and distribution strategy. For producing content, you will have support of our content marketing team

- Identify and build relationships with industry influencers and other websites where our target audience spends time

- Track and optimize conversion rates across marketing channels. Perform data deep dives to understand opportunities to improve KPI performance. Summarize findings and develop appropriate actions plans

- Work alongside product marketing and sales to hit quarterly MQL targets

- Work with and manage marketing vendors/agencies

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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