Employer is a MNC in the service sector

Job Title: Content Writer

Reporting to (Job Title): Head - Corporate Communications

Location Mumbai office

Overall job overview : 

The Content Writer is accountable for developing highly engaging content for social media, websites, training material, print, advertising, stakeholder communication and internal platforms.

Main Activities and Responsibilities :

- Produce well-researched content for publication online and in print

- Create editorial calendars to complete drafts of content or finished projects within deadlines

- Follow an editorial calendar, collaborating with other members of the Communication and wider global team (as needed) to ensure timely delivery of materials

- Develop copy for multiple platforms, such as websites, emails, video scripts, social media, blogs, advertisements, leadership presentations/ speeches, print and company newsletters

- Function as organisation- slead social networker and manage/ track social media presence

- Use search engine optimization (SEO) strategies in writing to maximize the online visibility

- Brainstorm with the Communications team for new ideas and strategies for effective content

- Proactively finds waysto maximize effectiveness and impact of existing content and waysto - re-purpose-

- Research the cruise industry to create content that is innovative and original

- Collaborate with internal teams to produce strategic content

- Uitilise/ suggest tools for media creation

- Collaborate with graphic designer for creating compelling designs/ visuals

- Gain understanding of in-house content strategies and quality standards, and also help to design corporate guides

- Assist the Head of Communications and partners with official communication notes to stakeholders/seafarers

- Develop content and manage Content Management Systems such as WordPress and other similar tools

- Supervise all company communication material and recommend changes if necessary

Person Specifications :

A. Educational Qualification : Graduate/ PGD/ Masters in Communications, Marketing, Journalism, but degree holders in other specialisations are also eligible

B. Work Experience :

- Proven 3+ years- experience as a content writer or copywriter as part of Communications or Marketing/Digital Marketing Team

- Experience with content management systems and media/ image creation tools

C. Behavioural Skills :

- Good interpersonal and relationship-building skills

- Be a self-starter, able to work with general direction and exercise independent judgment

- Be adaptable, proactive, deadline-driven, results-oriented, highly organized and detail-oriented

D. Professional skills :

- Excellent writing, editing and proofreading skills

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