Consultant at Innoquest Consulting
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Content Writer - Search Engine Optimization Domain - Insurance (8-10 yrs)
- We are hiring for a leading organization in insurance domain.
- Looking for someone with minimum of 5 years of experience in content writing.
Responsibilities :
1) Creates compelling SEO content to drive search traffic through SEO best practices aligned to global SEO strategy including but not limited to: creating and optimizing compelling copy for all page types on our digital properties from headings and summaries to title and image tags and, of course, meta descriptions to increase rankings that aligns to product and service offerings across search engines.
2) Develops ad copy and format content for overall campaign optimization to achieve campaign goals for each area of the business.
3) Works with our content team to write, edit and optimize content across brands and identifies opportunities to test content with them.
4) Conducts continuous keyword research to support products and services across the spectrum of insurance, risk management and consulting services.
Your Background and Required Skills :
1) Bachelor's degree with a minimum of 8 years' experience in content writing and keyword research for the insurance/financial industry for both US and UK English.
2) Superior verbal and written communication skills with demonstrated expertise adopting writing styles for brands and products. You are both data-driven and creative.
3) Proven experience at keyword placement for SEO best practices with knowledge of content marketing, SEO and analytics, and social media.
4) Google Analytics and Google Data Studio expertise with enterprise tools such as SEMRush and seoClarity.
5) Passion for digital marketing and complete understanding of online marketing metrics like ROI, CTR, CPC, CPA, CVR, etc.
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