Position - Content Writer

Company - Attentive OS Pvt Ltd

Location - New Delhi

Department - Growth

About Us -Founded in 2017 by IIT Delhi alumni, Attentive is a B2B vertical SaaS company serving the outdoor services industry in the United States. We are building an end-to-end SaaS platform with a deep-tech core that analyses geospatial imagery, enabling us to provide a suite of software solutions for our clientele.

Position Description: We are on a lookout for an experienced Content Writer. In this role, you will be part of a fast-paced environment and an energetic team whose goal is to share our product's story, promote the brand, as well as educate our audience. This role requires strong creative writing and strategic thinking skills. The content requirements will range from being long-form pieces like white papers and educational blogs to short form content for ad copies and social media captions. More specifically, you will get to:

Key Responsibilities:

- Conduct in-depth research on industry-related topics in order to develop original content.

- Study industry trends and do competitive research to produce educational industry wide articles.

- Develop content for blogs, articles, product descriptions, social media, and landing pages.

- Assist the marketing team in developing content for advertising campaigns.

- Conduct keyword research and using SEO best practices to increase traffic to the company website.

- Create compelling headlines and body copy that will capture the attention of the target audience.

Requirements:

- Bachelor's degree in Communications, Marketing, English, Journalism, or related field.

- Proven content writing or copywriting experience. (Minimum 3 years)

- Working knowledge of content management systems.

- Prior experience of working for a B2B SaaS brand is a must.

- Familiar with keyword research and basic SEO know-how.

- Proficient in all Microsoft Office applications.

- A portfolio of published articles, landing pages, or social media assets.

- Excellent writing and editing skills.

- The ability to work in a fast-paced environment.

- The ability to handle multiple projects concurrently.

- Effective communication and research skills.