- Strong opportunities to progress your career

Our Client is universally acclaimed management consulting group that caters to the esteemed organizations, reputed MNCs, small and medium-scaled institutions.

The Job

Role And Responsibilities : 

- Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram

- Optimize social media posts (language, tone, message) based on our target audience's behavior

- Select appealing images and videos to complement text

- Track and report on social media insights (traffic, engagement, shares, conversion rates)

- Apply advertising techniques to boost brand awareness, like promotions and competitions

- Research industry-related topics and identify gaps in our content

- Write original copy for ads and social networks

- Prepare and publish articles that describe our company and products

- Edit and fact-check pieces of content generated by colleagues

- Use SEO practices to optimize articles and increase visibility

- Liaise with Designers to enrich text with visual aids, like images and charts

- Shape language and tone used in sales emails, banners and brochures

- Create and oversee reports on content (e.g. weekly or monthly)

- Interview clients, industry experts and internal teams

- Monitor metrics related to our content, like web traffic and conversion rates

- Ensure all content is up-to-date

Ideal Candidate :

QUALIFICATIONS AND EDUCATION REQUIREMENTS :

- The candidate should have Bachelor's degree in Marketing, Communications, Journalism or relevant field and MBA is preferred. The candidate should have minimum three years of experience.

PREFERRED SKILLS : 

- Proven work experience as a Senior Copywriter, Product Copywriter or similar role

- Portfolio of published articles

- Excellent writing and editing skills, with a keen eye for detail

- Hands-on experience with Content Management Systems (e.g. WordPress)

- An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)

- Solid time-management skills

- Basic keyword search knowledge

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