Work towards the creative content development in line with the latest trend in the industry, readers feedback & analysis on the effectiveness of the previously published content. Responsible for Content development/writing Curate and develop creative content on certain topics. Work closely with Digital Marketing & Design team for creating excellent content for driving maximum traffic of potential clients. Closely work with Digital Marketing Team to create content for impactful promotions/Ad activities Understanding of SEO keywords is an advantage. Should be able to weave relevant topics around most searched keywords. Should be able to interact friendly with US clients.

Roles and responsibilities :

- Writes sharp, witty, authentic copy for websites, emails, SMS, social media posts, and display advertising.

- Understands brand identity, captures, and honest brand voice, and adheres to existing branding guidelines.

- Contributes to campaign development with creative ideas and tactics.

- Work closely with Creative Designers in creating, developing, and maintaining a brand voice for internal and external communications.

- Collaborate with Marketing Managers and the Creative team to craft strategic campaign messages for our programs.

- Draft compelling headlines and advertising messages that convey the objectives for the campaign while speaking appropriately to the target audience.

- Provide a proper strategy for content distribution. Should be able to think and solve issues creatively and help increase ROI of the business.

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