Position Name : Content Writer

Location : Mumbai

Experience Range -: 3 plus years

Mandatory Requirement:(Skills/qualification/Location) :

- Strong understanding of digital marketing strategies

- Obsessive about grammar and punctuation

- An eye for design and aesthetics

- Good with research on a variety of domains

- Strong knowledge of SEO and Google Analytics

- Speedy with copywriting and hard with deadlines

About the client :

- The company is a 360 degree digital services studio based in Mumbai. Since 2004, they have been in the business of creating websites, mobile apps, and marketing communications for web and print. The core strength lies in digital outreach strategy and execution, across three verticals - creative design, digital marketing and application development.

Job Role and Responsibilities :

- Design content marketing strategies and set short-term goals.

- Undertake content marketing initiatives to achieve business targets.

- Produce high-quality content by collaborating with design and writing teams.

- Create an editorial calendar, delegate tasks, and ensure that deadlines are met.

- Creating content for social media - Instagram, LinkedIn, Twitter, Facebook

- Creating content for websites, microcopy for web and mobile apps, and copy for marketing communication (newsletters/brochures/mailers)

- Research industry-related topics (combining online sources, interviews and studies)

- Proofread and edit blog posts before publication

- Coordinate with marketing and design teams to illustrate articles

- Conduct simple keyword research and use SEO guidelines to increase web traffic

- Optimize content considering SEO and Google Analytics.

- Ensure all-around consistency (style, fonts, images and tone)

Qualification and Experience :

- You will be responsible for inbound marketing strategies to build brand identities and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community's growth.

- 3+ years in creating and managing content calendars for digital platforms (blogs, social media, newsletters, websites and so on).

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