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29/03 Kriti Singh
Consultant at Manpower Group India

Views:50 Applications:20 Rec. Actions:Recruiter Actions:0

Content Writer (9-10 yrs)

Mumbai Job Code: 319203

- Produce high-quality, compelling content for various platforms including websites, blogs, social media, and marketing materials.

- Conduct in-depth research on agricultural trends, practices, technologies, and market insights.

- Develop content strategies aligned with the company's goals and target audience.

- Create SEO-friendly content to increase online visibility and drive organic traffic.

- Collaborate with the marketing and operations teams to ensure content consistency and alignment with brand guidelines.

- Stay updated with industry trends and innovations to generate fresh, relevant content ideas.

- Edit and proofread content to ensure accuracy, clarity, and adherence to style guidelines.

- Adapt content to different formats and audiences while maintaining a consistent brand voice.

Skills Required :

Functional :

- Ability to produce engaging and informative content across various platforms.

- Conduct in-depth research on agricultural trends, technologies, and market insights.

- Develop content strategies aligned with company goals and audience preferences.

- Understand SEO principles and apply them to create SEO-friendly content.

- Strong editing and proofreading skills to ensure accuracy and clarity of content.

- Ability to tailor content to different formats and target audiences while maintaining brand voice.

- A strong understanding of the agricultural sector and its dynamics.

Soft skills :

- Excellent written and verbal communication skills to convey complex information in a clear and concise manner.

- A creative mindset to generate innovative content ideas.

- Strong organizational and time-management skills to handle multiple projects and meet deadlines.

- Ability to adapt to changes in priorities, tasks, or strategies.

- Capacity to collaborate effectively with marketing, operations, HR and other teams.

- Thoroughness in editing, proofreading, and ensuring content accuracy.

- A passion for learning about new agricultural advancements and trends.

Technical Skills :

- Ability to conduct thorough keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner to optimize content for specific search terms.

- Understanding of on-page optimization techniques including meta tags, header tags, and URL structure to improve content visibility and ranking on search engines.

- Familiarity with digital marketing tools and analytics.

- Familiarity with effective link-building strategies to enhance content authority and credibility.

- Ability to interpret metrics such as page views, bounce rates, and session duration to refine content strategies.

- Proficiency in using CMS platforms to manage and publish content.

- High proficiency in MS Word, MS Excel & MS PowerPoint

- High proficiency in any publishing software (MS Publisher, Scribus, etc)

Position :

- Minimum 9 - 10 years of experience in content writing

- Basic understanding of the Indian agricultural ecosystem

- Excellent writing, editing, and proofreading skills with attention to detail.

- Familiarity with digital marketing tools and content management systems (CMS).

- Strong understanding of SEO principles and content optimization techniques

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