Principal Talent Advisor at RyTe4U Solutions
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Content Writer (5-12 yrs)
Responsibilities :
- Subject Matter Expert on all things related to indirect tax and compliance.
- Should be able to position the Org. as a thought leader in Tax and Compliance Content
- Understanding and analyzing indirect tax trends across the industry.
- Should be able to understand the target customer's persona, needs and problems etc.
- Writing and editing content for collateral like blogs, newsletters, videos, product descriptions, social media posts, E-Books and more
- Writing key messaging for all marketing channels (social/email/web)
- Consistently reviews existing content, identifying sections that need revision
- Conduct competitor site content reviews to identify improvement opportunities
- Ensure all-around consistency (style, fonts, images and tone) as per brand guidelines
- Conduct simple keyword research and use SEO guidelines to increase web traffic
Desired Candidate Profile :
- 5+ years of relevant experience in finance/fintech domain. CA is ideal/preferred
- Experience doing research using multiple sources
- Ability to break down complexities and make content simpler to understand
- Excellent written and verbal communication skills with the ability to produce clear, precise and engaging copies
- Ability to work on a tight deadline
- Understanding of SEO and how online content relates to it
- Familiarity with different social media platforms
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