Content Writer (2-6 yrs)
Job Description :
The Content Writer is responsible for writing a wide variety of articles and other marketing materials that drive awareness, reputation, credibility, inbound traffic, sales enablement, and demand creation. The Writer will provide copywriting for marketing communications. A member of the Content Marketing team and an exceptional writer, the Writer uses creative briefs and content templates effectively and follows brand, editorial, style, and other content guidelines and governance processes. Projects include planning, executing, maintaining and evolving website copy, content for sales collaterals, case studies, customer stories & interviews, liaising with subject matter experts to create domain-specific content; managing project workflow; writing, editing, reviewing, proofing, and publishing content.
Roles & Responsibilities :
- Develop and execute a content plan for positioning the company as a market leader in the space.
- Create extensive sales & marketing-related content and instruments, such as website copy, brochures, presentations, flyers, email campaigns, etc.
- Create a deep understanding of the subject and domain (Contracts & Dispute Resolution).
- Be able to cater and create content specific to different geographies, such as India, US & UK/EU.
- Use SEO best practices to generate traffic to our site
- Blend effectiveness and creativity in order to create best-in-class content that incites engagement and grows our audiences.
- Deliver various content types from marketing emails, outbound emails, blogs, product pages, and more while leveraging the expertise of others within the organization.
- Responsible for Planning, Execution & Assessment of content. Complete ownership of the content org within the company.
- Work with product team and subject matter experts to collect information needed to write content and develop the content roadmap.
