Social Media Executive 

Job Description For Social Media Executive

- Shaping and growing brands today and tomorrow!

- Content Whale is a content writing company based in Mumbai that caters to 42 different content types. We believe every company is a content-driven company. Working on a 360-degree approach, the sole motto is to create a positive online impact. We help our clients in a 3-fold manner- strategy making, content writing, and graphic curation.

- Our team boasts 600+ ingenious writers, veteran editors with a keen eye for detail, and highly versatile freelancers who have served several renowned industry brands as well as smaller franchises. What motivates us is simple- using our experience to provide real solutions to our clients, via the customized services we offer.

Roles & Responsibilities :

- Good knowledge of all different digital marketing channels, including online marketing tools and best practices.

- Basic Knowledge of SEO/SEM and web analytics tools (Google Analytics, Semrush, Google Task Manager)

- Great interpersonal and communication skills.

- Experience with B2C social media, Google AdWords, and email campaigns.

- Familiarity with content curation and creative content writing.

- Proactive problem-solving abilities

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

- Being the point of contact (POC) for the client and internal team

- Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.

- Set up and optimize client brand pages within each platform to increase the visibility of the brand's social content.

- Creative copy for the client's social media mandate and working closely with the designer on the execution of the concept.

- Moderate all user-generated content in line with the moderation policy for each community.

- Create editorial calendars and schedule the content on each platform.

- Sharing the Performance tracker with the client and continuously improving by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.

- Collaborate with other departments to manage reputation, identify key players, and coordinate actions.

- Defining KPIs and performance metrics to track these campaigns and report the results on an ongoing basis.

Requirements :

- Strategy planning

- Tactics and execution

- Community management

- Copywriting

- Understanding of how content works on social

- Optimizing content

- Creative mindset

- Be on top of the latest digital marketing trends

- Great communication

- Data analysis

- Developing organic engagement

- 2+ years of experience working in a digital marketing agency/ad agency

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