Roles and Responsibilities

- Develop content strategies for digital marketing channels, and content marketing and distribution platforms

- Use consumer analytics to determine the best way to engage users, increase customer loyalty, generate leads, and measure brand awareness

- Work with cross-functional teams to establish and articulate internal and external key messages, and ensure that content is aligned accordingly

- Use their understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content

- Work with editors, writers, UX designers, content developers, and marketers to deliver stories that are aligned with business goals

Desired Candidate Profile

- Looking for creative, analytical, smart, and passionate individuals, raring to make an impact, to be part of the Marketing Team for a E-Commerce company in Healthcare and Nutrition

- Should have minimum 2 years experience in a dynamic and high growth start-up-like environment in content strategy

- Should be comfortable with doing research, writing content, handling data and reports with the right tools (MS Excel and SQL is a must)

- Should be able to independently form a hypothesis, and validate the same through data

- A good grasp of programming fundamentals would also be appreciated

- Proven work experience as a Social media strategist

- Hands-on experience using social media for brand awareness

- Understanding of SEO and web traffic metrics

- An ability to identify target audience preferences and build content to meet them

- Familiarity with web design and publishing

- Excellent multitasking skills

- Strong written and verbal communication skills

- Excellent knowledge about best social media account management practices and the platforms used for automation of the content delivery

- In-depth understanding of planning and execution of Paid Promotion strategies

- Awareness about blacklisted practices that can cause damage to the social media accounts

Perks and Benefits

- Salary with 6 days working in a week.Work Location is Panchkula around Sector 20 /Peer Muchalla

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