Roles and Responsibilities :

Develop content strategies for multiples channels and platforms :

- Creating branded content roadmap.

- Being familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics.

- Analyzing content marketing data to identify trends and anticipate consumer needs.

- Developing a solid understanding of the target audience through online and traditional market research.

- Manage content distribution to online channels and social media platforms to increase web traffic.

Content Writing & Creation :

- Produce well-researched SEO content in order or to inform and engage customers/target audience

- Demonstrate flexibility in being able to balance multiple projects, changing priorities, and occasionally ambitious deadlines while still maintaining the highest standard of quality and unfailing attention to detail

- Become a specialist in our audience segments, relentlessly seeking data and relevant trends to make decisions that improve the impact and effectiveness of content concepts and copy across mediums

Digital measurement metrics :

- Performing content gap analyses to determine what type of content is missing and what is needed.

- Performing content audits to assess how well existing content is performing.

- Have a strong understanding of SEO, keyword research, information architecture, and -usability best practices.

- Delegating tasks to writers and editors and providing feedback.

Job Specifications :

- Bachelor's degree in Marketing, Communications, Advertising, Journalism, or related field.

- Proven content strategy and project management experience.

- Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).

- The ability to work under pressure.

- Strong content presentation skills.

- Outstanding organizational and time management skills.

- Excellent analytical skills.

- Exceptional marketing and collaborative skills

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