Responsibilities : 

- Creating, adjusting, and managing the content calendar to ensure timely publication

- Identify gaps in our content and recommend new topics

- Create style guides to use as reference

- Proofread and edit written pieces before publication

- Coordinate with marketing and design teams to illustrate articles

- Follow industry-related news and generate ideas around trending topics

- Review and update published content as needed

- Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.

- Analysing content marketing data to identify trends and anticipate consumer needs.

- Performing content audits to assess how well existing content is performing.

- Performing content gap analyses to determine what type of content is missing and what is needed.

- Delegating tasks/blogs to writers and editors and providing feedback.

- Establishing style guides that specify the writing style and tone needed to create engaging content.

- Developing a solid understanding of the target audience through online and traditional market research

- Understanding and identifying content type for different platforms

Qualifications & Requirements : 

- Bachelor's degree in marketing, communications, advertising, journalism, or related field.

- A portfolio of published articles

- Knowledge of Content Management Systems, like WordPress

- Basic understanding of HTML and web publishing

- Proven content strategy and project management experience.

- Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).

- The ability to work under pressure.

- Strong content presentation skills. Experience in project management is a plus

- Outstanding organizational and time management skills. Solid writing and editing skills

- Excellent analytical skills.

- Exceptional marketing and collaborative skills.

- Effective communication skills.

- Ability to use Google Analytics

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.