Talent Research Analyst at Spottabl
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Content Marketing Specialist - SaaS Firm (2-6 yrs)
Roles & Responsibilities :
- As a Content Marketing Specialist, you will be responsible for developing and implementing the company's content marketing strategy. You will work closely with the marketing and sales teams to create high-quality, engaging content that attracts and converts our target audience.
Key Responsibilities :
- Develop and execute a content marketing plan that aligns with the overall marketing strategy and goals of the company.
- Research and identify target audience personas and create content that resonates with them
- Collaborate with cross-functional teams to create a variety of content types, including blog posts, eBooks, social media posts, and email campaigns
- Monitor and analyze the performance of content using analytics tools, and make data-driven decisions to optimize and improve results
- Stay up-to-date on industry trends and best practices in content marketing
Requirements :
- 2 years of experience in content marketing, preferably in a SaaS or tech company
- Proven track record of creating high-quality, engaging content that drives results
- Strong research and writing skills, with the ability to create content for a variety of formats and channels
- Experience using analytics tools to track and measure the performance of content
- Ability to work independently and collaboratively in a fast-paced, dynamic environment
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