Responsibilities :

- Succeed in a collaborative & fast-paced start-up work environment with a high-volume of workload

- Comfortable with writing copy that supports the entire sales cycle including- case studies, ebooks, blog posts, landing pages, newsletters, emails, and other social and web content

- The scope of work would include (but would not be limited to) websites, video scripts, blogs, ebooks, white papers, webinars, social media posts, all product marketing decks, outbound & inbound e-mailers, and other marketing collaterals (PowerPoint presentations, brochures, leaflets, flyers, etc.)

- Ability to vary tone, voice, and other supported characteristics demanded by the target audience/client at hand

- Maintain knowledge of the latest communication trends and client-related industry strategies and developments.

- Propose novel content ideas while maintaining consistency in messaging that support larger business objectives and client needs. Ability to comfortably interact with SMEs and senior management/executives

- Collaborate with cross-functional, product, social media, and PPC teams to develop & execute high-quality content. Refresh and optimize existing content to ensure alignment with brand strategy and positioning

- Effectively use SEO principles and integrated marketing trends to maximize reach, optimize website content and landing pages, and execute SEO strategies.

- Proactively audit & recommend fixes for any technical SEO issues and administer off-page optimization projects.

- Measure content performance and report on traffic, ranking, and other performance aspects by applying analytical techniques

- Ability to conduct effective in-depth research and create data-driven original content

Good to have :

- Experience with SEO tools (Semrush), SaaS, and analytics tools (Google Analytics, Google Search Console) is a plus

- Experience using CMS (WordPress) and writing for technical verticals is a huge plus

- Good understanding of business outcome-driven writing

Job Type : Full-time

Experience :

Work : 1 years (Required)

Education : Bachelor's Relevant field (Required)

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