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29/11 Lahari
Talent Acquisition at CareerNet

Views:30 Applications:7 Rec. Actions:Recruiter Actions:1

Content Marketing Role - IT (4-6 yrs)

Bangalore/Bangladesh Job Code: 100675

Content Marketing

Responsibilities :

- Responsible for all content marketing initiatives to drive and increase website traffic, qualified lead generation, engagement and retention

- Create and publish a content marketing strategy that supports ongoing marketing initiatives; develop and manage the editorial calendar and deadlines

- Engage with multiple stakeholders across the organization to deliver high quality content to achieve business objectives

- Establish workflows for creating, editing and publishing content

- Create content that is specific to the buyer persona and consistent with the quality, style, and tone of brand

- Optimize content for SEO, Google Analytics etc

- Measure and analyze website traffic; continuous optimization of content marketing strategy on a regular basis

- Multi-channel engagement with relevant audience across social media, video, print, email, newsletters, press releases etc

Requirements :

- Proven work experience as a content marketer

- Experience with SEO, Google analytics, Wordpress, social media platforms

- Ability to gauge and understand audience persona for content creation

- Excellent project management skills and attention to detail

- Excellent writing and communication skills

- Self-starter, idea generator and executor

- Degree in Marketing, Journalism, English or relevant field

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