Talent Associate at Qrata
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Content Manager - Health & Nutrition (6-10 yrs)
Position - Manager : Content
1. Leads & owns copywriting for all brand platforms including but not limited to website, blogs, product labels, app, email, PR and SMS
2. Ideation and execution (writing copy, captions, work with graphic team/external teams for visual execution) of interesting and innovative content for each channel
3. Campaign communication: central thought and translating the same into all owned, earned and paid media as required
4. Content writing for SEO purposes including website content, blogs, youtube descriptions/titles etc.
5. Work with creative agencies or internal teams for planning and executing campaigns as required. Scriptwriting and video production: good to have (not mandatory)
6. Nurture and build a team of junior writers
7. Comfortable writing both long and short format content
8. Understanding of various marketing channels and collaterals (POS, hoardings, BTL collaterals etc.)
9. Self-starter, motivated and proactive
10. Passionate about communicating brand stories through strong copies
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