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22/09 Shylaja
Talent Acquisition Lead at Draup

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Content Developer (3-5 yrs)

Bangalore Job Code: 235023

Content Developer 

- Develop a solid understanding of the target audience through online and traditional market research & prepare a strategy to align Draup's content with their requirements

- Coordinate with the marketing team to suggest & plan blogs/whitepapers based on market trends

- Write engaging ad copies based to promote our products and whitepapers

- Coordinate with social media team to plan Twitter/FB/Instagram/LinkedIn posts on a trending topic to maximize reach and engagement

- Perform content audits to assess how well existing content is performing

- Perform content gap analyses to determine what type of content is missing and what is needed

- Engage in competitor intelligence gathering and suggest roadmaps for Draup's content plan

- Actively explore new avenues for social media marketing & build plans to promote content.

Required Skills :

- Outstanding writing and editing skills in English

- Ability to write content from scratch on diverse technology topics

- Quick learner with good writing and typing speed and not afraid of tight deadlines

- Strong working knowledge of SEO best practices.

- 3-5 years of experience in Content Writing and at least one year of experience in copywriting.

- Bachelors or Master's degree in English, journalism, Communications, or related field preferred

- Experience in curating blogs/Newsletters/Whitepapers for B2B businesses is an advantage

- Hands-on experience with Content Management Systems (e.g. WordPress) and Microsoft Word, Excel, and PowerPoint

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