Content & Copy Writer (0-2 yrs)
Responsibilities:
Website Content:
- Conduct research and develop engaging content for blogs, landing pages, feature articles, etc.
- Optimize content to align with SEO best practices and drive user engagement.
- Ensure content is engaging, educational and adds value to website audience.
- Collaborate with web developers and designers to ensure seamless integration of content on the website.
Social Media Copy:
- Create shareable copy that suits the unique characteristics of different social media platforms.
- Collaborate with design team to plan and execute content calendars.
Performance Marketing:
- Develop copies for paid marketing campaigns with a focus on driving conversions.
- Conduct multivariate testing for ad copies and analyse performance metrics.
Content Strategy:
- Develop and execute content strategies in collaboration with agencies and internal marketing team.
- Analyse data and results to refine strategies for continuous improvement.
- Ensure brand consistency across all content formats & across channels.
Qualifications & Skills:
- Bachelor's degree in marketing, communications, journalism, or a related field
- Previous experience as a content and copywriter across website, blogs, social media, and performance marketing. (Across all formats will be preferred but is not necessary)
- Experience in writing BFSI/Fintech content would be preferred.
- Strong understanding of SEO principles and experience with keyword optimization
- Demonstrated ability to create compelling and effective copy that drives user engagement and conversions.
- Excellent communication skills and ability to collaborate with cross-functional teams.
