08/10
Preity Goyyal
Founder at Serving Skill
Founder at Serving Skill
Views:440 Applications:208 Rec. Actions:Recruiter Actions:35
Content & Communications Strategist (3-10 yrs)
Job Description :
Responsibilities :
1. Designing and managing Content & creatives for campaigns
2. Enhancing our digital assets using content - website, blogger outreach, videos, infographics - add content marketing & strategy
3. Agency/Vendor management for delivery of creatives/content on pre-defined timelines
Job Description :
- The role aids business by promoting its product & services through the use of Creatives & Content as a medium of advertising
- Should be able to evaluate, shortlist, onboard and manage creative & content agencies for KLI - and manage their day-to-day deliverables
- Role also includes coordinating with agency and designers to deliver content, images, infographics and videos which can be used for SEO, along with coordinating with the agency for website & blogger activities every month
- Recommend strategies for content that will positively impact SEO and ranking of our website & blog pages
- Coordinate with the agency or internally with the brand team to get content and creatives for brand and performance campaigns
- Needs to have experience with writing copies for the website, email marketing campaigns, facebook ad copies, sales collateral, corporate presentations, videos, and blogs
- Should know how to edit and proofread content that comes from bloggers and third party website publishers to maintain hygiene and content standards
- Experience in the BFSI industry is preferred, but not compulsory. Should have some basic knowledge of insurance and financial products
- Needs to develop, write and deliver persuasive copy to drive interest for insurance and insurance products (term plan, ULIP plan, Health plan etc)
- Must be able to build and manage a content calendar for the Kotak Life insurance website & blog, along with managing content for performance campaigns
Requirements :
- 4 years + of working as a content writer
- Good understanding of how content helps SEO, and is able to drive SEO related content for the website and blogger activities
- Bachelor's or Master's degree in English, Mass communications, Journalism, linguistics, or related field preferred
- Excellent verbal and written communication skills
- Strong attention to detail and ability to multi-task projects and deliverables
- Proven experience working under pressure to deliver high quality output in a short span of time.