Talent Acquisition Manager at Consolidated Pvt Ltd
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Consolidated - Senior Executive - Marketing (2-5 yrs)
Job Description:
- Join our renowned retail chain that manages multiple brand stores across India as a Senior Marketing Executive.
- You will be a key player in driving marketing initiatives for our retail business, helping to enhance brand visibility, customer engagement, and overall growth.
- You will have the opportunity to work on various marketing activities, with a strong focus on retail-specific strategies to attract and retain customers.
Responsibilities :
- Brand Promotion : Develop and execute marketing strategies to promote our retail chain and individual brand stores. This includes creating brand-specific campaigns, in-store promotions, and partner collaborations.
- In-Store Marketing : Plan and implement in-store marketing initiatives to enhance the shopping experience, such as visual merchandising, signage, and promotional displays.
- Customer Engagement : Devise and execute customer engagement programs to build brand loyalty and increase repeat business. This may include loyalty programs, feedback mechanisms, and customer surveys.
- Digital Marketing : Manage the digital marketing efforts for the retail chain, including website updates, social media marketing, and email campaigns to drive online and offline traffic to the stores.
- Local Store Marketing : Collaborate with store managers to develop and execute local marketing strategies tailored to specific store locations, considering local demographics and competition.
- Advertising and Promotions : Coordinate advertising campaigns, including print, radio, and online advertisements, and in-store promotions and events to drive foot traffic and sales.
- Market Research : Conduct market research and analysis to identify emerging trends, customer preferences, and competition. Use this data to develop marketing strategies.
- Sales Support : Collaborate with the sales team to provide marketing support, such as sales training materials, product knowledge resources, and promotions to boost sales performance.
- Budget Management : Assist in budget planning and management for marketing activities, ensuring cost-effective campaigns and tracking expenses.
- Performance Reporting : Regularly report on the performance of marketing campaigns and initiatives, measuring key performance indicators (KPIs) and recommending adjustments as needed.
- Collaboration : Coordinate with brand managers and store managers to align marketing efforts with brand objectives and store-specific goals.
Requirements :
- Proven experience in retail marketing, preferably within the retail industry in India.
- Strong marketing skills with a focus on retail-specific strategies.
- Exceptional communication and copywriting skills.
- Proficiency in Microsoft Excel and other relevant marketing tools.
- Ability to work with cross-functional teams and collaborate effectively.
- Bachelor's degree in Marketing, Business, or a related field.
- Creative thinking and a strong sense of aesthetics to create visually appealing marketing materials