Job Description:

- Join our renowned retail chain that manages multiple brand stores across India as a Senior Marketing Executive.

- You will be a key player in driving marketing initiatives for our retail business, helping to enhance brand visibility, customer engagement, and overall growth.

- You will have the opportunity to work on various marketing activities, with a strong focus on retail-specific strategies to attract and retain customers.

Responsibilities :

- Brand Promotion : Develop and execute marketing strategies to promote our retail chain and individual brand stores. This includes creating brand-specific campaigns, in-store promotions, and partner collaborations.

- In-Store Marketing : Plan and implement in-store marketing initiatives to enhance the shopping experience, such as visual merchandising, signage, and promotional displays.

- Customer Engagement : Devise and execute customer engagement programs to build brand loyalty and increase repeat business. This may include loyalty programs, feedback mechanisms, and customer surveys.

- Digital Marketing : Manage the digital marketing efforts for the retail chain, including website updates, social media marketing, and email campaigns to drive online and offline traffic to the stores.

- Local Store Marketing : Collaborate with store managers to develop and execute local marketing strategies tailored to specific store locations, considering local demographics and competition.

- Advertising and Promotions : Coordinate advertising campaigns, including print, radio, and online advertisements, and in-store promotions and events to drive foot traffic and sales.

- Market Research : Conduct market research and analysis to identify emerging trends, customer preferences, and competition. Use this data to develop marketing strategies.

- Sales Support : Collaborate with the sales team to provide marketing support, such as sales training materials, product knowledge resources, and promotions to boost sales performance.

- Budget Management : Assist in budget planning and management for marketing activities, ensuring cost-effective campaigns and tracking expenses.

- Performance Reporting : Regularly report on the performance of marketing campaigns and initiatives, measuring key performance indicators (KPIs) and recommending adjustments as needed.

- Collaboration : Coordinate with brand managers and store managers to align marketing efforts with brand objectives and store-specific goals.

Requirements :

- Proven experience in retail marketing, preferably within the retail industry in India.

- Strong marketing skills with a focus on retail-specific strategies.

- Exceptional communication and copywriting skills.

- Proficiency in Microsoft Excel and other relevant marketing tools.

- Ability to work with cross-functional teams and collaborate effectively.

- Bachelor's degree in Marketing, Business, or a related field.

- Creative thinking and a strong sense of aesthetics to create visually appealing marketing materials