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19/01 Keerthi
Senior Recruitment Executive at CompuGain

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CompuGain - Analyst - Marketing Research (1-5 yrs)

Pune Job Code: 143541

Position : Marketing Research Analyst

Employment : Full time-Permanent Position

Experience required : 1-5 Years

Location : Waverock building, Gachibowli

Shift : 3 PM - 12 AM

Desired Candidate Profile :

- Proven Market Research Analysis experience

- Ability to interpret large amounts of data and to multi-task

- Strong communication and presentation skills

- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office

- Search engines, web analytics and business research tools acumen

- Familiarity with CRM, IT Industry, Cloud, DevOps, Big Data concept

- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)

- Strong analytical and critical thinking

- BS degree in Statistics, Marketing or related field would add an advantage

Roles and Responsibilities :

- Collect data on current accounts, target accounts for new acquisition, competitors and market place and consolidate information into actionable items, reports and presentations

- Assist in the development of market-leading databases by validating and strengthening the key data-points as part of the report writing process

- Understand business objectives and design surveys to discover prospective customers/Clients preferences

- Work closely with the Sales, Marketing and Account Managers to present the research to drive Sales pipeline

- Compile and analyse statistical data using modern and traditional methods to collect it

- Perform valid and reliable market research SWOT analysis

- Interpret data, formulate reports and make recommendations

- Use online market research and catalogue findings to databases

- Provide competitive analysis on various companies market offerings, identify market trends, pricing/ business models, sales and methods of operation

- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

- Remain fully informed on market trends, other parties researches and implement best practices

- Supporting sales teams through providing relevant competitive analysis customized to specific pursuit present competitive point-of-view to the Pursuit Team

- Key understanding of Analyzing a IT Services provider: Strengths/Weakness; Tactics Positioning: Performing strategic and tactical analysis of IT services companies

- Proven ability to translate and convincingly communicate financial data into meaningful business information

- Apply industry knowledge, business experience, and consulting methodologies to determine accuracy and reasonableness of the competitive recommendations

- Perform secondary research and generating leads

About CompuGain :

CompuGain is a leading tech and talent solutions company helping businesses achieve their NEXT by creating seamless digital experiences for customers, employees, and partners.

For over two decades, CompuGain has enabled key Fortune 1000 firms, government agencies and emerging enterprises across industries achieve their NEXT by modernizing tech, data, and bringing digital visions to reality faster. CompuGain delivers transformational outcomes at speed with deep expertise in Modern Application Delivery, Cloud practices, Data Services, Digital Transformation and Talent solutions.

From delivering the smallest project with the highest value to creating the next big thing, our people make a profound impact in everything we do for our customers. Our employees are at the forefront of driving innovation and delivering more with less. Every employee is an integral part of our growth journey, and CompuGain has strived to provide opportunities and an environment for continuous learning and growth.

If you aspire to evolve your career, immerse in diverse opportunities and be part of a team to deliver breakthrough outcomes by rethinking possibilities, join us.

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