ROLE REQUIREMENTS

Qualification : MBA in Marketing / Post Graduate in Hospitality

Experience : 4-8 years experience in Marketing

- Must have experience working with luxury consumer goods organization

Knowledge & skills:

- Understand the Commercial Opportunity

- Develop Accounts Strategy & Plan Execution

- Manage Performance

- Measurement and Evaluation

Best suited for someone who :

- Is commercially very savvy

- Likes to coach people

AREAS OF RESPONSIBILITY :

- Provides thought leadership for channel/ accounts and customer investments.

- Influencing A&P and trade spends.

- Delivers NSV & operating profit for the luxury universe in the region

- Developing a winning customer offer which drives value for the customer and USL and builds relationships,

- Engage with customers and develop customized category driving solutions thus driving value

- Plan and execute brand building activities and create bespoke brand programs for customers.

- Ensure each account is activated as per the contract commitments.

- Align the activity calendar with the customers and the Key Account Manager.

- Capture the imagination of customers and consumers with stories of our brands.

- Achieve plan for the agreed outlet universe, with consistent tracking and evaluation.

- Implement a clear measurement and evaluation process that identifies the effectiveness of activities and areas of focus and development.

- Maximize ROI and maintain compliance to agreed trading terms

- Leading the training agenda for the luxury customer universe for the region through Diageo World Class and Diageo Bar Academy.

- Ensure the team is aligned for execution of the planned activation calendar.

- Tracks the monthly performance of each account and plans course correction with the KAM's & Customers.

- Holds quarterly business review of accounts

- Coordinate with design agency and brand team to develop bespoke creative and menu's.

- Work with agencies to execute timely promotions and activations.

- POS placement in outlets, managing visibility RCM has to work in partnership with key accounts team on all aspects of the accounts Qualitative

- Likes to negotiate and crack deals

- Has ability to identify new opportunities

- Likes to build & maintain relationships

- Can be demanding in getting customers to keep their commitments

- Likes to understand what drives a preference for luxury brands

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