Human Resources at Online Commerce Solutions Pvt Ltd
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CommerceX - Manager - Paid Campaign (1-5 yrs)
This requires you to:
- Work with Digital Marketing team on scaling the paid efforts of the company.
- Seamless execution of SEM & Facebook display campaigns.
- Strong analytical background and direct experience in digital marketing
- Identifying trends in data and adapting based on that
- Coming up with innovate ways to run paid campaigns
- Have in-depth knowledge of Adwords and be a hands-on marketer having run search as well as display campaigns including A/B testing ads.
- Having a good grasp of English and a thorough understanding of web/app based businesses and knowledge of MS Excel would be a plus.
- Additionally, if you have excellent reasoning and data analysis skills then you would be a person of interest.
ROLE & RESPONSIBILITY:
- Executing marketing campaigns through SEM, Google Display & FB
- Optimising the 3 channels to deliver the best ROI while ensuring targets are met.
- Ensure process improvements pro-actively and improve operational efficiency
- Periodic reporting to management on performance of campaigns
Gathering insights into campaigns and consumer behaviour and implementing the learnings
- Partner with marketing manager to ensure that different campaigns are being executed
- Developing and executing new and innovative strategies for consumer acquisition.
- Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI.
- You will help create & execute strategy for new user acquisition and also returning user engagement on Google & FB. Along with running the accounts you will also contribute to our overall growth strategy nationally as well as at a city level marketing strategy.