About your new job responsibilities!!

- Oversee and analyze current SEO initiatives while identifying and implementing new ones.

- Candidate's strong coding and search engine algorithm expertise should help ensure all pages are friendly for search engine bots to easily crawl our site with reduced page load time, easy to navigate breadcrumbs, clean URL structure, etc.

- Optimize website including all subdomains and subdirectories for organic listings including image, social, local/maps and video optimization.

- Ranking & Keyword Management and Analysis: Produce high-level keyword analysis while tracking, managing and distributing daily and weekly organic rankings for websites.

Candidates should also have an :

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

- Excellent handle and awareness of personalized and local search.

- Review current on-page optimization and refresh as necessary based on performance of targeted keywords.

- Make sure all content is engaging to users, of the highest quality, keyword smart to limit competing pages, etc.

- Blogging experience will be a plus.

- Coordinate and investigate efforts with the SEM team.

- XML and HTML sitemap experience.

- Stay abreast of new natural search engine optimization developments and opportunities in the SEO domain and incorporate into ongoing campaign management.

What Makes You A Great Fit

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