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20/11 Isha Sharma
HR at Collegedunia

Views:373 Applications:140 Rec. Actions:Recruiter Actions:43

Collegedunia - Manager - Digital Marketing (1-3 yrs)

Delhi NCR/Gurgaon/Gurugram Job Code: 136669

- Plan, own and execute all digital marketing initiatives including but not limited to Facebook Marketing, SEM, affiliates and display advertising campaigns.

- Plan, execute, and measure experiments and conversion tests.

- Write, launch and optimize ad-copy through an always-be-testing approach.

- Perform ongoing keyword discovery, expansion and optimization.

- Measure and report on performance, and assess these against goals such as ROI and KPIs.

- Optimize spend and performance based on trend insights.

- Organize and structure ad campaigns and accounts for maximum positive performance results.

- Brainstorm new creative growth strategies.

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