Collegedunia - Adwords Specialist (1-3 yrs)
- Collegedunia is an education portal, matching students with the best colleges in India abroad.
- We help in college research, exam prep tips, application process & also provide insights on-campus life.
We have multiple product lines as follows:
- Collegedunia.com (https://collegedunia.com/)
- 3dot14 Digital (https://3dot14.co/)
- Zoutons.com (https://zoutons.com)
- Car hp (https://www.carhp.com/)
- Frizza (https://frizza.in/)
- Kickcash (Kickcash)
To Know More About Us :
- https://www.linkedin.com/company/collegedunia
- https://www.techinasia.com/india-collegedunia-career-counseling
- https://www.thehindubusinessline.com/business-wire/collegedunia-bags-first-position-in-india-digital-awards-2017/article9538122.ece
Work Culture : https://medium.com/life-at-collegedunia
About your new role :
- Lead Generation through Facebook Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
- Manage and maintain updates for keyword lists.
- Provide creative copy suggestions
- Monitor and evaluate search results and search performance across the major search channels.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
- Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Required Skills/Abilities :
- Excellent verbal and written communication skills.
- Proficient with Advance Excel and Microsoft Office Suite.
- Experience in digital marketing; minimum of 3 years required
- Experience and success with Google AdWords
- Experience and success with Social Media Ads (Facebook, Instagram)
- Experience in Search Engine Optimization (SEO)/Search Engine Marketing (SEM)
- Preferred experience in HTML and CSS
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