Now let's help you understand your new role! About

your new job responsibilities :

- Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.

- Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.

- Manage and maintain updates for keyword lists.

- Provide creative copy suggestions

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

- Monitor and evaluate search results and search performance across the major search channels.

- Optimize the campaigns regularly for improving the performance.

- Identify trends and insights, and optimize spend and performance based on the insights.

- Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.

- Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as

consumer behaviour and recommend improvements.

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

What Makes You A Great Fit :

- Experience in digital marketing; minimum of 3 years required

- Experience and success with Google AdWords

- Experience and success with Social Media Ads (Facebook, Instagram)

- Experience in Search Engine Optmiztion (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).

- History of achieving strong ROI for clients

- Ability to analyze data to optimize for strong performance

- Ability to conduct keyword research, analysis and new keyword opportunities for clients

- Stay informed with Paid Search industry best practices, new trends and technologies, and platform updates

- Ability to work in a fast paced, open, and challenging environment

- Excellent English verbal, written and communication skills

- Working knowledge of digital advertising technology, including: targeting, smart shopping campaigns, remarketing, conversion tracking, and more

- Proficiency in MS Office

- High proficiency with Google Analytics, Bing Analytics and other website analytics software

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