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26/08 Diya Gandhi
HR Associate at Codingal Technologies Pvt. Ltd.

Views:26 Applications:17 Rec. Actions:Recruiter Actions:9

Codingal - Manager - Performance Marketing (1-2 yrs)

Anywhere in India/Multiple Locations Job Code: 173678

- Codingal is on a mission to inspire school kids to fall in love with coding.

- Codingal is the #1 coding platform and community for school students to learn Computer Science by building apps, games, and websites. All classes are taught live 1:1 by vetted and trained teachers with a programming background.

- Launched in September 2020, Codingal has already empowered 50,000+ students by motivating them to start learning coding via competitions and high-quality coding education. All classes are taught live 1:1 by vetted and trained teachers who come from a coding background. The coding curriculum is based on a standardized K-12 Computer Science Framework, which students find very fun & engaging.

- We are backed by top investors including Rebright Partners and Y Combinator.

- Coding helps improve logical thinking and problem-solving skills by 70% among kids at a young age, also enabling them to perform better in other subjects in school. Moreover, coding jobs are the future. They already constitute more than 60% of all jobs in science, technology, engineering, and math. While still in school, those who start young will be ahead of everyone by the time they get into college. They will be creators of the future. Learning to code at a young age will inspire more kids, including girls, to take up Computer Science as a major when entering college. Today, schools and traditional education systems are not equipped to provide the right coding education to children. Codingal is here to change that and empower every student with the tools, content, and live coding classes to start learning to code and build anything they can imagine.

- We are looking to hire performance marketers who can manage multiple (online & offline) channels to generate leads.

Roles and responsibilities :

- Manage marketing channels to drive lead funnel.

- Responsible for handling all the Codingal social channels

- Drive online masterclass, events for acquiring and engaging users

- Responsible for school engagement programs for driving Hackathon and Coding challenge

- Work with affiliate partners to drive lead and distribution

- Create a content distribution plan aimed at driving acquisition and engagement.

- Plan and deliver lead generation campaigns for India, US & select international geographies

- Responsible for monthly acquisition targets for Codingal

- Come up with interesting insights to create a pipeline of marketing campaigns

- Build a monthly/quarterly roadmap of marketing content along with Content and Brand team

- Plan, monitor, maintain & report monthly marketing budgets and data

- Ensure all marketing communications are in line with the business & brand guidelines

- Keep a close watch on the competition. Share best practices with the team

- To be successful in this role, you must have -

- Hands-on knowledge of marketing channels.

- Less than 2 years of experience in performance marketing.

- Growth hacker with a strong analytical bent.

- The person can work on small budgets while still ensuring lead volume and quality.

- Unmatched enthusiasm to keep up with the pace of the business and the team.

You get to work with a young & smart team who are on a mission to inspire school kids to fall in love with coding. Our employee NPS is 73, probably better than any other company out there. Come, join us on this rocketship style journey. Apply now!

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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