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20/02 Shriya
HR at Codingal

Views:91 Applications:35 Rec. Actions:Recruiter Actions:32

Codingal - Associate - Content Marketing (2-3 yrs)

Bangalore Job Code: 147987

Codingal is founded by IIT alumni who have experience building a community of coders and students. The company is backed by top investors of India to build India's first comprehensive coding platform and community for school students.

85% of jobs in 2030 haven't been invented yet and most of them will require knowledge of technology and computer language. 75% of jobs in STEM fields will be in computer-related occupations by 2025. Coding is the new literacy required in the 21st century. Moreover, coding is just like any other subject kids study in school. Students love coding because it lets them create anything they can imagine. It's fun & engaging. And it's proven that it helps them become more curious and think more logically. Today, schools and traditional education systems are not equipped to provide the right coding education. And that's why you are here to change that and create a new India.

To be successful in this role, you must have a strong interest in content writing and demonstrated success in marketing it. This is a fantastic career-defining opportunity for a content professional who is an expert in the English language and understands the nuances of it

Roles and Responsibilities :

- Understand, assist, and develop incisive content for social media and blogs.

- Drive thought leadership content for Codingal.

- Ideate and share insightful product value proposition to support marketing lead generation

- Develop lightweight, repeatable processes, workflows, and content templates that keep the team nimble and successful in a culture that values moving fast and iterating quickly.

- Build a portfolio of SEO-led content to enable and drive business.

- Ensure all communications are in line with the business and brand guidelines.

- Keep a close watch on the competition.

- Plan and distribute content effectively across popular communities and forums

- Engage online with relevant communities to build brand salience for Codingal

- Work closely with the design team for creating visuals that evoke emotion and drive engagement.

To be successful in this role, you should have :

- Worked for at least - 2-year full time- in content writing and content marketing

- Candidates with only Freelance experience may not apply

- Hands-on experience with developing and writing content

- Outstanding communication and writing skills

- Good understanding of Google analytics, and other SEO and content tools

- Unmatched enthusiasm to keep up to your own expectation and business goals

Compensation : 

Annual CTC : 4L to 6L.

You get to work with a young & smart team who are on a mission to change the landscape of coding education in India. Come, join us on the journey to provide coding education to every K-12 student and prepare them for the future. Apply now!

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