Codeslab - Manager - Search Engine Marketing (5-8 yrs)
- 5-8 Years of SEM experience managing PPC & Social Media campaigns across Google, Yahoo, Bing & Social Media.
- Manage SEO & SMO for various clients.
- In-depth experience with website analytics tools (Google Analytics and other related tools)
- Knowledge and Keen Understanding on Basic and Advance level Campaign Optimizations.
- Experience with A/B and multivariate experiments, Re marketing( Through Analytics, Ad words & Youtube), in APP Targeting, Targeting through Mobile, Landing Page Optimization and Techniques, App Download Campaigns through Google Ad words(Android, iTunes and Windows) Apps.
- Experience on Cost per View Campaigns (Youtube CPV Campaigns).
- Up-to-date with the latest trends and best practices in SEM
- Should have worked on all campaign type (Search, Search+ Display, Display, In APP, App Downloads, Shopping Campaigns, Dynamic Search Campaigns, Youtube CPV Campaigns)
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytic s and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Google Ad words Certified
- Prepare client reports to help client understand the progress of the campaigns
- Digital Marketing Team management
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