Job Role : Digital Marketing Manager

CTC : 4 - 7 LPA (Depending on current salary and performance in Interview)

Experience : 3+ years

Job Description :

- The Marketing Manager will lead the digital marketing strategy of the company.

- You will be the primary resource in developing the strategy and executing digital marketing programs that align with the company's growth objectives.

- You should have a good understanding of web and mobile technologies, and should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

- Your proven experience in developing, executing, and analyzing a multitude of digital marketing programs will be critical to your success.

- We are a small entrepreneurial company that will allow you to grow and become a valuable asset.

Responsibilities :

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

- Look after social media presence across all channels

- Create Posters and Marketing collaterals for Digital Campaigns.

- Develop a website traffic plan and create goals to meet, Optimize website and social media channels for SEO as well as usability

- Create, maintain, and implement digital marketing and editorial calendars

- Maintain effective, cohesive, and engaging brand messaging.

- Update and manage company blog and social media (including regular posts, news etc)

- Management of analytical tools such as Google Analytics and Webmaster Tools

- Measure and report on the performance of all digital marketing campaigns

- Set up and build out of paid media channels accounts, including but not limited to: Facebook, Instagram, Google, YouTube, Twitter, Bing, LinkedIn, etc.,

- Provide keyword research and analysis.

- Review landing pages for keyword optimization

- Monitor campaigns, budgets and performance, Develop and employ monthly email marketing campaigns

- Analyze click-through rates, conversion rates and relevant KPIs.

- Track campaign performance through daily pacing reports, weekly analysis reports, and monthly budget allocation reporting

- Produce monthly campaign reports

- Track the ROI of paid channels and optimize the process.

Required skills :

- Minimum 2 years experience in digital marketing.

- Should have a strong technology background

- Excellent knowledge in - SEO, Email marketing, Landing pages, graphic design, internet research and generic computing skills.

- Working experience on Analytical Tools & designing tools like Adobe Illustrator / Canva etc.

- Experience of working in fast paced environment and Start up culture

- Good Communication Skills - Verbal & Written & creative approach towards Digital Campaigns.

- Has an experience of playing Individual Contributor role

- Experience with HubSpot CRM is a bonus.

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