Sales Officer - Job Description

Objective :

Achieve growth in sales for the company in the given territory by visiting the market personally and deploying the sales team.

Responsibilities :

- Distributors : appoint, set terms, define territory, Motivate, manage

- Sales : Secondary sales to retailers and institutions

- Development : create new outlets, promote more SKUs in existing outlets, improve relationship with retailers and wholesalers

- Stock : Define maximum stock level with distributor, take physical stock, arrange them right, maintain only adequate stock levels with retailers and distributors without dumping

- Supply : Take closing stock position a day prior to supply, propose supply quantity, coordinate with factory for dispatch, collect payment, reduce cost of supply

- Branding : In shop activities, talking to consumers, signboards, hoardings, social media

- Outlet Data : Collect and organize outlets data into beats and distributors

- Sales Plan : PJP setting, sales forecasting, route coverage

- Coordination : with distributor, distributor salesman, supply driver, office, finance

Actions :

- Understand company, brand, products, people, process, vision, history

- Learn the strength and weakness of competitors

- Keenly listen to retailer's objections, respond to them in an objective manner

- Convince them why our products are suitable to them

- Develop relationships with retailers

- Act, follow up on promises given

- Never tell lies to achieve a sale

Expectations :

- Action and Implementation instead of just suggestions or recommendations

- Belief that coconut oil is a healthy cooking oil and Cocoguru is the right brand for the consumers

- Find opportunities, positives, ways to get things done instead of looking for excuses

- Professional, well groomed, polite yet assertive, follow etiquette

- Think long term and find win-win solutions

- Lead by example with team members, show by doing yourself first

- Find ways to satisfy consumers even when we deal with intermediaries like distributors and retailers.

- Have a hunger to learn new things even if you have long past experience

- Create business opportunities not just collecting orders

- Grow the business not just oversee sales operations

- Reduce cost of selling and supplying

- Work in line with company's vision of selling quality products and not depend on lower pricing

Skills :

- Business, Marketing, Branding, Sales concepts, Inventory, Indirect Taxes, Payments

- Personal selling, sales planning, prospecting, customer service, objection handling, sales forecasting, client relationships

- Communication, persuasion, presentation, negotiation and relationship building

- Comfortable with numbers and oral calculations

- Proficient with local language and culture

- Expert in use of computers, spreadsheet application, sales force automation software and smart phones for productivity.

Qualification :

- Bachelors Degree with good academic performance

- 5+ years of experience in FMCG sales in the given territory

- Have own 2 wheeler for traveling for work

- Smartphone with Android OS

- Age - 28 to 45 years, Gender - Male

Working Conditions :

- Work timings - 9 am to 6 pm, 8 hours on field

- Working days - Monday to Saturday, Holiday - Sunday

- Report to Sales Manager

Compensation :

- Fixed Salary defined in terms of CTC

- Incentives - based on sales targets achieved

- Travelling expenses reimbursed at 3 Rs per km of bike travel

- Halting expenses reimbursed at actuals

- Provident fund

- Paid Leaves