The individual should be a go-getter, self-starter, articulate and detail-oriented with exceptional analytical skills.

Roles and Responsibilities : 

- Responsible for Brand Development, promotion, and market position of the Brand in B2B Space.

- Devise innovative growth strategies & implement them successfully

- Translate brand elements into plans and go-to-market strategies. Brainstorm new and creative growth strategies

- Monitor market trends, research consumer markets and competitors activities.

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media

- Maintaining our social media presence across all digital channels

- Establish performance specifications, cost and price parameters, market applications and sales estimates.

- Develop & manage the designer and external agencies for Brand marketing and market campaigns.

- Measure and report performance of all marketing campaigns and assess ROI and KPIs.

- Handle customer feedback survey and actions based on the results.

- Monitor & Analyse brand positioning and consumer insights.

- Enable extending business with existing customer base, new customer acquisitions, new territories.

- Research and execute key aspects of the campaign such as audience research, account structure, etc.

- Analyze media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations,

- Budgeting & Planning, Forecasting (Brand Positioning and Market Operations).

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Key skills:

- A Minimum of 3-5 years relevant experience across startups, fintech preferred

- Strategic thinking in sales and the ability to multi-task.

- Drive and initiative, self-motivated, results, and action-oriented.

- Proficient in Word, Excel, and PowerPoint.

- Strong communication skills, fluent written and verbal English both interpersonally and in an analytical/technical business setting.

- Strong presentation and discussion of facilitation skills.

- Excellent interpersonal skills, Communication and negotiation skills

- Having the finger on the pulse of the evolving business needs

- The ability to thrive in a fast paced, result-oriented environment requiring a high degree of flexibility whilst retaining business disciplines.

- An organized individual, with excellent time-management skills who is able to work under pressure & meet deadlines.

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