We are looking for a Senior Marketing (Lead Generation) Specialist to handle Multiple inhouse Marketing [PPC, Media Buyingl Accounts for Lead Generation Business as well as help and manage other team members/ partners who are
taking care of other Marketing initiatives. This is a very Senior Management Role, directly reporting to Business Head and Founders of the company

Job Responsibilities :

- Overseeing the account management team and prioritizing & coordinating team member's projects in accordance vith department and company goals

- Delivering PPC campaigns via the most relevant and effective networks based on analysis, monitoring, review, and active decision making (all in line with pre- determined objectives and budgets)

- Fully understanding our business' objectives and being able to translate these objectives into PPC strategy and action plans

- Key performance indicators across various marketing campaigns and distilling actionable insights from the data

- Constantly researching the latest tools,Diagnosing and correcting inefficiencies in advertising campaigns as well as in reporting and management processes

- Proactively investigating testing and implementing new marketing strategies and tactics to better reach our most valued customers

The ideal candidate will possess the following qualities :

Initiative : Senior Marketing Specialist don't have 3 daily agenda given to them and are expected to take it upon themselves to find ways to add value to the business

They find their own projects, set their own goals, and continually search out opportunities to increase revenue and advertising efficiency

Teamwork skils : Any effective leader must also be an excellent team member. As a member of the search marketing team, the iceal candidate must have the ability to give and receive encouragement and constructive effectively, and work cooperatively with team members to achieve common goals.

They must effectively balance the personalities and opinions of various team members to maximize each member's effectiveness and direct the team toward defined goals

Critical thinking skills :

- The PPC landscape can change rapidly and without warning and the strategies that worked yesterday might not work today. Because of that, we need a curious individual who loves to dive in, experiment, and develop solutions to new challenges

- The deal candidate wants to be the best at their job and is never content with "good enough. They set lofty goals and constantly seek to improve themselves and expand their professional knowledge and skillset. They cesire to
sharpen their managerial skills and grow in leadership ability and responsibility

Technical knowledge :

- We are looking for a candidate who has significant lead generation experience and who desires to stay on the leading edge of the ever changing PPC industry

Leadership ability : At Investment Net LLC, we believe that leaders are nct defined by title or position, but by character and conduct. The Senior Marketing Specialist must possess confidence, humility, and emotional intelligence in addition to their technical knowledge

Additional requirements :

- 8+ years of Digital Marketing [Paid Medial experience, in-house or agency

- Prior experience with large scale PPC accounts, preferably lead generation related

- Expert Google Analytics user

-Understanding of internet marketing business models and metrics

- Excellent written and verbal communications skills

- Basic knowledge of HTML, CSs, and JavaScript

Preferred qualifications :

- Working knowledge of SQL, BigQuery, and Google Tag Manager

- Senior Management experience

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