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25/06 Sunil Kumar
Talent Acquisition Partner at Cleartrip

Views:97 Applications:54 Rec. Actions:Recruiter Actions:6

Cleartrip - Head - Search Engine Optimization (6-8 yrs)

Bangalore Job Code: 121940

Designation : Senior Manager / DGM

Job Description :

- Candidate with 6-7 years of experience in Online marketing - specifically in SEO & Google Analytics

- Should have worked with E-commerce brands and has managed a team in the past.

- Should have worked on integrated marketing campaigns involving Performance, Content & Social channels

- Should be able to execute SEO campaigns for multiple countries & in different languages

- Has prior experience working with Product & Engineering teams to plan & launch campaigns from scratch.

- Should have actively worked on SEO campaigns & implemented various On-page, off-page & conversion optimization strategies

Job Responsibilities :

Leadership Role:

- Mentor a team & work on various SEO projects to achieve the targets set by senior management

- Being accountable for the performance of various products & content optimized initiatives.

- Ability to setup Quarterly performance targets for the team to ensure growth through all SEO initiatives within the pre-defined budgets & timelines

- Constantly ensuring that the performance of the team is up to the mark and ensuring their professional skills grow and are at par with industry standards

Strategic Role:

- Create strategies for driving SEO campaigns for various products keeping in mind the business goal & the overall budget allocated for each quarter

- Formulate new avenues to drive traffic growth in conjunction with Product, Engineering, Search & Social Marketing, PR team across the Company

- Capability to devise strategies for international domains & websites in different languages

- Work with different analytical tools used for both website & app to figure out opportunities to drive Organic traffic

Collaboration Role:

- Work with content & design teams to generate content tailored for SEO

- Work with the PR team to reach out to influencers in the industry and work with them to drive SEO (link building) & Social opportunities

- Work with different business teams to understand ways to leverage existing partnerships/alliances and drive SEO value out of them

- Work with product team during the new product or new feature launch & generate supporting content to drive initial traffic through these product updates

Research & Analysis Role:

- Conduct relevant SEO research on existing content & take a data-driven approach in creating user personas that in turn form the basis of SEO strategies

- Prepare & lead content initiatives/pitches & other SEO related proposals that are delivered to Head of Marketing

- Has the capacity to identify opportunities from the data tracked in various analytical tools & to use this data to drive business's websites, blogs, social channels with a goal of achieving higher visibility on various Search Engines

Additional responsibilities:

- Take charge in driving tech & content audits for various products across websites

- Analyze the current user experience and provide recommendations for improving the overall UX/UI based on the recommendations provided by a leading specialist in the industry

- Keep up to date with latest SEO, marketing events & necessary algorithm updates with a purpose of gathering new skills that provide a competitive edge over the competition

- Work with key stakeholders in the marketing team to drive synergy between different channels/activities with a goal of achieving higher Organic traffic

- Present research findings & proposals in the form of reports from travel industry or Algorithm change to Head of Marketing & the CMO with an aim to articulate complex concepts into the simple, digestible manner

Job-Related Skills

- Ability to lead a team to achieve the Goals set-in by top management

- Ability to manage different vendors - SEO, Content, Social & technology

- Proficiency in HTML, HTML5, CSS, JavaScript

- Proficiency in different Keyword tools like Google keyword planner, Wordtracker, ubersuggest, Analytical tools like Google Analytics, Clevertap, Localytics, Google trends, etc.

- Ability to comprehend technologies like PHP, JAVA, ROR

- High-level proficiency in MS Excel, PowerPoint

- Complete understanding about HTTP protocols, server responses, browser requests, cookies, FTP, SFTP, SVN

- Ability to work with external vendors - SEO & Technology vendors to maintain day-to-day activities

- Ability to debug technical issues within the website that effect overall SEO efforts

- Working Knowledge about cloud front, Amazon AWS services & understanding of cloud computing

- Complete understanding of different content management systems like Drupal, WordPress, Joomla

Interpersonal Skills :

- Strong problem solving and innovation skills

- Strong verbal & written communication skills

- Confident in his/her style of leadership must be an avid learner

- Ability to work autonomously with minimal supervision

- Comfortable working in a fast-paced environment

- Ability to prioritize and handle multiple simultaneous tasks

- Demonstrate calmness and composure in stressful or uncertain situations.

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