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24/06 Sunil Kumar
Talent Acquisition Partner at Cleartrip

Views:526 Applications:212 Rec. Actions:Recruiter Actions:25

Cleartrip - Associate Director/Director - Digital Marketing (9-12 yrs)

Bangalore Job Code: 121929

Roles & Responsibilities :

- Manage a team of highly skilled performance marketers and Craft strategies for all marketing team, including digital, advertising, communications and creative

- Responsible to drive high-quality user acquisition (predominantly Google SEM, Metasearch partners, Ad Networks, Affiliates & Facebook)

- Work with the internal Product and tech team to ensure smooth tracking of campaigns and conversion rate optimization projects.

- Work with external Meta partners to understand Growth Opportunities and do competitive analysis

- Ensure that all campaigns are planned, tracked, and operate towards specific business and growth objectives. Measure and optimize on performance - ROI, retention, engagement etc.

- Regularly monitor and report key metrics around marketing performance for All channels and all domains to the respective business heads.

- Work with business and product teams to drive offers and landing pages that will help in improving conversions.

- Work closely with business heads to work on Conv. fee and discounts to make sure both bottom line and top line targets are achieved.

- Manage huge marketing budgets across India and ME.

We're looking for :

- Strong quantitative abilities, distinctive problem-solving and excellent analysis skills

- Hands-on experience in running marketing campaigns on Google Adwords will be a plus.

- A proven track record of meeting business goals through performance-driven marketing

- An early adopter attitude towards technology

- Should have experience of building and managing team.

- Experience in using Google Tag Manager (GTM) and automation is a plus

- Hands-on experience on Using GA or equivalent Analytics tools

- Should have managed huge budgets

- Strong organizational, communication, and project management skills

Education :

- Graduate from Tier I college is a must, Tier 1 MBA preferred

Department: Marketing

Location: Bangalore

Interested candidates can apply or share their profiles

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