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13/01 Gokul
COO at Cleartax

Views:25 Applications:16 Rec. Actions:Recruiter Actions:11

Cleartax - Search Engine Optimization/Search Engine Marketing Role (1-5 yrs)

Vishakhapatnam/Vizag Job Code: 142841

- Plan, Execute & monitor the monthly & yearly website traffic & business goals through SEO & SEM activities.

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

- Track, report, and analyze website analytics and PPC initiatives and campaigns.

- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing.

- Perform ongoing keyword discovery, expansion and optimization.

- Research and implement search engine optimization recommendations.

- Research and analyze competitor advertising links.

- Develop and implement link building strategy.

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

- Work with editorial and marketing teams to drive SEO in content creation and content programming.

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