CityMall - Manager - BTL Activation - Feet On Street (2-3 yrs)
BTL Activation Manager (Feet on Street)
About CityMall :
Citymall is a social e-commerce venture, backed by Saif Partners, aiming to help the 200-300 million new to Internet users realize the power of Internet and e-commerce. CityMall has the vision to create India's largest chain of virtual stores on WhatsApp. Through a network of neighborhood community leaders, Citymall enables Bharat to experience the convenience of online commerce.
Founded by IIT Delhi and IIT Roorkee alumni with 8+ years of entrepreneurial experience, Citymall aims to create several thousands of such micro-entrepreneurs and empower them to create the go-to e-commerce platform for Bharat.
You will enjoy being part of CityMall if you :
- Are Hungry enough to get your hands dirty and hustle through
- Have First-principles approach towards any problem
- Are Humble to accept mistakes and work collaboratively to find answers
- Love being part of a 0 to 1 journey
What problems will you be working on :
- Identify potential markets to expand ground operations basis key metrics
- Figure out & develop key offline channels to generate leads who can go on to become successful community leaders within the CityMall ecosystem.
- Plan, drive & measure multiple ROI centric BTL activations to achieve desired objectives
- Hands-on with on-ground work related to coordinating with design teams, vendors, local govt bodies, associations & RWAs, freelance promotion agents & interns.
Desired skill sets :
- Ability to understand Tier-2 and Tier-3 customers- behavior and needs
- 2+ years of experience of working in high growth startups
- Prior experience in BTL activations, customer on-boarding