About Cityflo :

Cityflo is a daily commute company that provides a comfortable, stress-free travel experience for corporate professionals, as an alternative to driving. With premium buses, a simple app and caring customer service, our passengers get the luxury of time in their busy schedules - where they can read their book, watch Netflix, nap or simply soak in the view of the city. We're bringing joy back to commuting, and turning around urban traffic woes in a big way.

Today, we run 120 buses and log 5000 daily bookings in Mumbai. After having established a strong product-market fit and building a profitable business, we- re expanding services to NCR, where the commute problem is as urgent and exciting. Over the next 2 years, we plan to scale to 2500 buses and 100,000 daily bookings across four cities.

Cityflo is well-funded by prominent VCs - India Quotient, Lightbox Ventures.

Website: https://www.cityflo.com/

App: https://bnc.lt/cityflo/

About the role :

In this role, you will be responsible for increasing online acquisitions effectively by planning & executing digital marketing campaigns. We are looking for someone who lives and breathes in the digital marketing ecosystem, is analytically sharp and is hungry to scale businesses.

Your key responsibilities :

- Managing campaign execution, creating, optimizing campaigns, analyzing install data and solving problems.

- Oversee and continue improving tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source and return on investment.

- Provide complete performance reporting and analysis on all the marketing campaigns and take relevant action on insights gained.

- Plan, execute, and measure experiments and conversion tests Drive, manage and partner with key internal stakeholders

Must have :

- Bachelor's degree with 1-4 years of work experience, preferably with mobile apps.

- Good knowledge of Google UAC, Facebook ads and DV360 ad platforms.

- Basic understanding of attribution tools such as Appsflyer, Branch or Adjust.

- Experience of using data and metrics to measure impact and determine improvements.

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